Any sheep farmer knows that the price of wool has been pitiful for a number of years. If this area is examined no one is doing any good with it. The current model has been instigated to deal with volume and in doing so has lost its way. Quality has been neglected and the brand that is wool has taken a serious hit.
Neither the farmer nor the manufacturer is flourishing in this climate, wool traders are making their margin but are not happy either. Retail has abandoned it in favour of products that offer better margins. The job of bettering returns is made more difficult the longer this trend continues. There are a couple of notable initiatives that show merit from wool traders but just throwing government money at it for promotion looks to be a total waste of perfectly good money, if there is to be a change for the better it will not come from talk or hopeful advertising it will come from doing something practical.
Agwool New Zealand has been formed to run our wool programme it works in conjunction with Agmatch and Agfresh the farmer’s online market. We have over 40 years of experience available in the manufacturing, importing, designing and marketing of finished wool products and we are going to use it. The first fulfilment is currently underway which will return to participating farmer members in excess of $30.00 a kilo for 31-32 micron lambs or hoggets wool. Its small beginnings but everything starts that way and it will grow. It is totally transparent.
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